Best Brands College

In order to underline the informative aspect of Best Brands, prior to the evening’s awards ceremony is a congress during the day: At the Best Brands College 2019 high-profile speakers discuss the overriding topic of “Game Changer AI – How Marketing needs to recreate itself”.

Game Changer AI – How Marketing needs to recreate itself

Best Brands College 2019

House of Communication Munich
Brienner Str. 45 a-d
80333 Munich

20 February 2019
Get together: 9h

Daniel Rettig

WirtschaftsWoche

Welcome & moderation

Dr. Anastassia Lauterbach

international technology strategist, Supervisory Board Member and expert in AI and cybersecurity

AI in Business. AI as a Business.

Bradley Taylor

Vice President Global Product Development, GfK

AI@work – The next level insights for Market Research

Dr. Sabrina Zeplin

Vice President Business Intelligence, Otto Group

BEST CASE – TAILORED ADVERTISING

Marcus Ambrus

Managing Director Plan.Net Business Intelligence

SUCCESSFUL COMMUNICATION WITH AI-SUPPORTED INTERMEDIA PLANNING

Holger Volland

founder of THE ARTS+, Vice President of Frankfurt Book Fair

The creative power of machines

Frank Bachér

Managing Director of Digital Media, RMS Radio Marketing Service GmbH & Co. KG

ADDRESSING THE UNADDRESSABLE – THE FIRST INTELLIGENT AUDIO DMP

Annina Neumann

Vice President Data Technology, ProSiebenSat.1

Sven-Olaf Planert

Product Manager Sonderwerbeformen, SevenOne Media

HOW AI IS SUPPORTING THE IDENTIFICATION OF ADVERTISING ENVIRONMENTS

Astrid Maier

Chief reporter ada in conversation with

Alexander Franke

Founder & CEO, botconnect.ai

DIRECT MARKETING OPPORTUNITIES WITH AI

Dr. Fabio Zoffi

President, ORS Group

THE NEW ABC FOR MARKETING 4.0: AI + BLOCKCHAIN + CRYPTO

Dr. Henning Beck

neuroscientist & author

THE BRAIN VS. ARTIFICIAL INTELLIGENCE – WORKING TOGETHER TO DEVELOP NEW IDEAS

Impressions of the College 2018

Speakers 2018

Joana-Marie StolzHead of Cultural Strategy, Serviceplan Gruppe
Dr. Robert KecskesSenior Insights Director GfK
Gerald NeumüllerDirector Research, SevenOne Media GmbH
Frank BachérHead of Digital Media, RMS Radio Marketing Service GmbH & Co. KG
Prof. Peter WippermannFounder of the Trendbüro
Lea-Sophie CramerFounder and managing director, Amorelie
Markus KremerManaging Partner, Serviceplan Campaign International
Alessandro PanellaManaging Director of Serviceplan Consulting Group
Claudia WillvonsederGlobal Marketing and Communication Manager / CMO, Ikea Group
Marieke ReimannEditor-in-Chief of ze.tt
Ann-Katrin SchmitzCo-founder and management, NovaLanaLove