20 February 2019 | Munich | Bayerischer Hof
On 20 February 2019, the best brands in Germany will be awarded with the “Best Brands” award for the 16th time. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences.
The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex study conducted by GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers. Save the date!
Moderation der Gala
On 20 February 2019, the best brands in Germany will be awarded for the 16th time. All about the Gala, which takes place at the Hotel Bayerischer Hof in Munich, can be found here.
What is “Best Brands” and how are the best brands identified? Find out everything about the award here.
Learn more about the study design and the winners of Best Brands 2018: Ikea, Nivea, Lay’s and Nike.
In the extensive Best Brands Archive you can look up all winners and information on the galas since the first award ceremony being held in 2004.
Munich | Hotel Bayerischer Hof