GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Welcome to the world of the Connected Consumer

It’s time to think differently. Connected Consumers are different from past generations of consumer. They devour new technology, adopting and adapting it for every aspect of their lives. There are three key drivers to those changes: freedom, acceleration and intimacy.

Are you ready? The future is now.

Michael Müller

Michael Müller

Regional Chief Commercial Officer Germany & Switzerland