The Gala

Giovanni di Lorenzo



Show Act

Klaas Heufer-Umlauf

Host of the Best Brands gala

The Best Brands Gala takes place every year in February in the ballroom of the Hotel Bayerischer Hof in Munich. Over 600 guests from the business and retail worlds and the media attend the event, which has become a firm fixture in the calendar as the most relevant German marketing award.

The 14th awards ceremony was opened by Giovanni di Lorenzo, the Editor-in-Chief of DIE ZEIT newspaper. Host of the event is Klaas Heufer-Umlauf, showact was superstar Anastacia.

Categories 2017

  • Best German Corporate Brand International

    Since 2012, the “Best Corporate Brand” is regularly analyzed on an international level, so that in 2017 the “Best German Corporate Brand International” was awarded for the third time.

    Winner: BMW

  • Best Product Brand

    The best product from a consumer perspective.

    Winner: Coca-Cola

  • Best Growth Brand

    The fastest-growing brand from a consumer perspective.

    Winner: Ferrero Duplo

  • Best Future Mobility Brand

    Special category 2017.

    Winner: Tesla

Sponsors 2017

  • Become a sponsor

    Become a sponsor of the “best brands”: Present your brand in an attractive ambience of the best brands gala in front of about 600 distinguished guests.

    There are various ways you can present your brand at the event – for example, an advertisement in the special issue of WirtschaftsWoche or a logo placement on the guest list. We individually check which sponsoring concept fits best to your brand and how it can be integrated individually.

  • Contact

    If you’re interestet in becoming a sponsor please contact the organization team via

Impressions of the 2017 gala