Best Brands College

In order to underline the informative aspect of Best Brands, prior to the evening’s awards ceremony is a congress during the day: at the Best Brands College 2017 high-profile speakers discussed the overriding topic of “Prospective Marketing”.

Impressions of the College 2017

Read more about the speakers and their lectures in our detailed programme.

  • Agenda 2017

    Best Brands College
    House of Communication  – Brienner Str. 45 a-d, D-80333 Munich

  • Date & Time

    22 February 2017, 10 am – 5 pm

  • Welcome speech & Host

    Oliver Stock
    Deputy Editor-in-Chief of WirtschaftsWoche magazine

  • 10 am – Get-together
    10:30 am – Welcome

  • 11 am – Social what? Whether network, media or commerce: what belongs together, grows together

    Jan Honsel
    Managing Director of H3 Digital Consulting

  • 11:45 am – Data at work: What will come after predictive analytics?

    Norbert Wirth
    Global Head Data Driven Analytics, GfK

  • 12:30 pm – Lunch

  • 1:45 pm – Seamless commerce: The digital revolution in retail

    Stefan Genth
    Managing Director Handelsverband Deutschland

    Maria Exner
    Deputy Editor-in-Chief of ZEIT Online

  • 2:15 pm – "Millennials": Who they are and what they want

    Philipp Riederle
    Digital native, entrepreneur and author

    Dominique Steinbrück
    Director Strategy, Serviceplan Group

  • 2:45 pm – Coffee Break

  • 3:45 pm – You have 7 seconds...

    Sonja van Daelen
    Marketing PiCK UP! at Bahlsen

    Tom Schwarz
    Managing Director SevenOne AdFactory

  • 4:15 pm – Future Management: You can not plan the future, you can only play it!

    Prof. Dr. Christian Blümelhuber
    Marketing expert

  • 5:00 pm | Summary