best brands 2014

Best corporate brand international

BMW
Audi
Porsche
Volkswagen
Bosch
Siemens
Daimler
Adidas
Miele
Henkel

Best product brand

Nivea
Lego
Bose
Miele
Canon
Gillette
Samsung (TV)
Apple
Rotkäppchen
Lindt

Best growth brand

Captain Morgan
Schöner Wohnen Farbe
LG (Telefone)
Harman
Tom Tailor
Ehrmann
WC Frisch
Samsung (TV)
Persil
Frosch

Best premium beauty brand

Chanel
Christian Dior
Sisley
Kanebo
Mac
Giorgio Armani
Givenchy
Juvena
Guerlain
Shiseido

Best corporate brand China

Apple
Microsoft
Coca-Cola
BMW
Tencent
Baidu
Lenovo
Damiler
Adidas
Haier Group

Best product brand China

Master Kong
Safeguard
Dove (Mars)
Mengniu
Volkswagen
Head & Shoulders
Estee Lauder
Yunnan Baiyao
Jin Long Yu
Crest

  • Show 2014

    Host: Steven Gätjen

    Keynote: Jean-Claude Juncker

    Showact: Frida Gold

  • Winners 2014

    BMW: Dr. h. c. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, Dr. Steven Althaus, Director of Brand Management, BMW and Marketing Services, BMW Group

    Nivea: Iain Holding, General Manager, Beiersdorf, Germany/Switzerland

    Captain Morgan: Veronika Rost, Managing Director of Diageo Germany

    Chanel: Alexander Keller, Managing Director Chanel GmbH

    Master Kong: Chen Kungju, Head of Public Relations and Brand Management CEO Office, TingYi Holding Corp.