best brands 2012

Best corporate brand international

BMW
Audi
Volkswagen
Bosch
Siemens
Miele
Porsche
Adidas
Daimler
Beiersdorf

Best product brand

Apple
Nivea
Miele
Lego
Coca-Cola
Canon
Tchibo
Gillette
Rotkäppchen
Adidas

Best growth brand

HTC
Aperol
Apple
Base
Havanna Club
Barbie
Geox
Jacobs
Samsung
Alpina

Best retailer brand non-food

Amazon
dm
Ikea
Hugendubel
Budnikowsky
Thalia
Peek & Cloppenburg
Esprit
Rossmann
Karstadt

  • Show 2012

    Host: Harald Schmidt

    Keynote: Joschka Fischer

    Showact: Melanie C

    Charity: Dr. Auma Obama, Ambassadress of the “Sauti Kuu” foundation

  • Winners 2012

    BMW: Dr. Uwe Ellinghaus, Brand Management BMW

    HTC: Stefan Streit, Vice President Marketing & Retail EMEA

    Amazon: Ralf Kleber, CEO Amazon Germany