best brands 2011

Best corporate brand

Volkswagen
Miele
Audi
Lufthansa
Siemens
Daimler
ADAC
Adidas
BMW
Aldi

Best product brand

Lego
Miele
Nivea
Tchibo
Rotkäppchen
Triumph
Gillette
Microsoft
Canon
Langnese

Best growth brand

Apple
LG
Tamaris
Base
De’Longhi
Pampers
Zewa
Frosch
Acer
Volvic

Best service brand

Kempinski
ING DiBa
Lufthansa
HUK
Steigenberger
DHL
Sparkasse
Vodafone
SAP
Air Berlin

  • Show 2011

    Host: Matthias Opdenhövel

    Keynote: Sir Bob Geldof, Musiker

    Showact: Kim Wilde

    Charity: Désirée Nosbusch, Ambassadress of the SOS Kinderdorf

  • Winners 2011

    Lego: Dirk Engehausen, Senior Vice President, Europe, The LEGO Group

    Volkswagen: Christian Klingler, Head of Sales & Marketing at Volkswagen AG

    Kempinski: Reto Wittwer, CEO