best brands 2005

Best corporate brand

eBay
Aldi
Siemens
Lufthansa
Porsche
BMW
Volkswagen
Deutsche Post
Amazon
Adidas-Salomon

Best product brand

Adidas
Sony
Persil
Tchibo
Lego
Miele
Canon
Nokia
Nivea
Rotkäppchen

Best growth brand

Samsung
Sony
IBM
Krombacher
Puma
Schauma
Sony Ericsson
Jacobs
Philips
Süddeutsche Zeitung

Best personality brand

Günther Jauch
Steffi Graf
Michael Schumacher
Thomas Gottschalk
Rudi Völler
Mario Adorf
Udo Jürgens
Andre Agassi
Franz Beckenbauer
Johannes B. Kerner

  • Show 2005

    Host: Barbara Schöneberger

    Keynote: Dr. Johann Georg Prinz von Hohenzollern

  • Winners 2005

    eBay: Philipp Justus, Vice President & General Manager Europe

    Adidas: Michel Perraudin, Member of the Board

    Samsung: Thomas Ferrero, Director Corporate Marketing Germany

    Personality brand: Günther Jauch