best brands 2004

Best corporate brand

Siemens
BMW
Aldi
Volkswagen
Adidas-Salomon
Daimler Chrysler
Bayer
Deutsche Telekom
Sparkasse
Allianz

Best product brand

Adidas
Lego
Haribo
Nokia
VW
Knorr
Nivea
Persil
Siemens
Sony

Best growth brand

Haribo
Krombacher
Schauma
Ritter Sport
Nivea
Der Spiegel
Fujitsu-Siemens
Philips
Lorenz
Sony Ericsson

  • Show 2004

    Host: Susann Atwell

    Laudators:

    Stefan Baron, Chief Editor WirtschaftsWoche

    Johann C. Lindenberg, President of the Markenverband

  • Winners 2004

    Siemens: Wolfgang Dötz, Vice President Corporate Brand & Design

    Adidas: Michel Perraudin, Member of the Board

    Haribo: Dr. Hans Riegel, Company Founder