On 22 February 2017, the best brands in Germany were awarded with the “Best Brands” award for the 14th time. Best brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences.

The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex, representative study conducted by GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers.

Giovanni di Lorenzo



Show Act

Klaas Heufer-Umlauf

Host of the gala

Winners 2017

BMW (Best German Corporate Brand International), Coca-Cola (Best Product Brand), Ferrero Duplo (Best Growth Brand) and Tesla (Best Future Mobility Brand). Read more.

Best Brands archive

You can look up all the award winners and information on the ceremonies since the very first edition in 2004 in the Best Brands archive.

Best Brands 2017

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