Best Brands 2018

The Best Brands 2018 are Ikea, Nivea, Lay’s and Nike.

Best Brands 2018

On 21 February 2018, the best brands in Germany were awarded with the “Best Brands” award for the 15th time. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences.

The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex study conducted by GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers.

The Award

What is “Best Brands” and how are the best brands identified? Find out everything about the award here.

The Gala

All about the Gala, which takes place every February at the Hotel Bayerischer Hof in Munich, can be found here.

Gerhard Schröder

Former German Chancellor, Keynote

Yvonne Catterfeld


Klaas Heufer-Umlauf