BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:W. Europe Standard Time BEGIN:STANDARD DTSTART:16011028T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010325T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20171221T143117Z DESCRIPTION:Best Brands College 2018\n\nHouse of Communication\nBrienner St r. 45 a-d\, 80333 Munich\n \n21 February 2018\n9.30 am – Get-together\n1 0 am – Welcome\n\nDr. Robert Kecskes\, Senior Insights Director GfK:\n"T he Creative Lifestyle of Millennials – Join the immersive experience"\n\ nGerald Neumüller\, Director Research\, SevenOne Media GmbH:\n"#LÄUFTBEI DIR – how millennials really tick"\n\nFrank Bachér\, Head of Digital Me dia at RMS Radio Marketing Service GmbH & Co. KG:\n"Generation Headphones – Why millennials listen to best brands"\n\nProf. Peter Wippermann\, Tre nd Researcher at Trendbüro:\n"Young sceptics in search of meaning – The shift in values of young adults and its repercussions on media and consum erism"\n\nMarkus Kremer\, Managing Director Creation at Serviceplan Intern ational & Alessandro Panella\, Managing Director of Serviceplan Consulting Group:\n"Beck’s: A global beer brand puts millennials in the pole posit ion"\n\nEnrique Tarragona\, Managing Director of ZEIT Online & Marieke Rei mann\, Editor-in-Chief of ze.tt:\n"Moving away from the YOLO factor – Ho w to authentically appeal to young target groups online"\n\n17 Uhr – Sum mary\n \nwww.bestbrands.de/en/college\n DTEND;TZID="W. Europe Standard Time":20180221T170000 DTSTAMP:20171212T205435Z DTSTART;TZID="W. Europe Standard Time":20180221T093000 LAST-MODIFIED:20171221T143117Z LOCATION:House of Communication Munch\, Brienner Str. 45 a-d\, 80333 Munich PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=de:Best Brands College 2018 TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E008000000001064ACE09273D301000000000000000 0100000002673FA1CA3C7BE4099B09BAF4EA13344 X-ALT-DESC;FMTTYPE=text/html:

Best Brands College 2018

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Haus der Kom munikation München

Br ienner Str. 45 a-d\, 80333 München

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21. Februar 2018

9.30 < span class=SpellE>Uhr –\; Get-together

10 Uhr –\; Begrüßung

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THE CREATIVE LIFESTYLE OF MILLENNIALS –\; JOIN THE IMMERSIVE EXPERIENCE

Dr. Robert Kecskes\, Senior Insights Director GfK:

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#LÄUFTBEIDIR –\; WIE M ILLENNIALS WIRKLICH TICKEN

Gerald Neumül ler\, Director Research\, Sev enOne Media

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GENERATION KOPFHÖRER –\; WARUM MILLENNIALS BEST B RANDS ZUHÖREN

Frank B achér\, Geschäftsleiter Digitale Medien\, RMS Radio Marketing Ser vice

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DIE JUNGEN SKEPTIKER AUF DER SUCHE NACH DEM SINN –\; DER WERTEWA NDEL DER JUNGEN ERWACHSENEN UND DIE AUSWIRKUNGEN AUF MEDIEN UND KONSUM

Prof. Peter Wippermann\, Trendforscher Trendbüro

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BECK’\;S: A GLOBAL BEER BRAND PUTS MI LLENNIALS IN THE POLE POSITION

Markus Kre mer\, Managing Director Creat ion Serviceplan International

Alessandro Panella\, Managing Director Serviceplan Consulting Group

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WEG VOM YOLO-FAKTOR. WIE MAN JUNGE ZIELGRUPPEN IM SOCIAL WEB AUTHENTISCH ANSPRICHT

Enri que Tarragona\, Geschäftsführer ZEIT Online

Marieke Reimann\, Redaktionsleitung ze.tt

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1 7 Uhr –\; Zusammenfassung

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www.bestbrands.de/college

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